Poor Marketing Turns Consumers Off to Milk | Lancaster Farming
In this article,
“In one of her first acts as CEO of PepsiCo, Indra Nooyi crisscrossed the United States for weeks visiting supermarkets, convenience stores and other outlets that sold its products so she could get a firsthand look at how the goods are handled, marketed and sold.
She inspected product displays to evaluate their effectiveness in attracting customers and, while she was there, checked out what the competition looked like. Besides its well-known beverages, PepsiCo also owns snack foods like Fritos and Doritos and the brands Tropicana, Quaker Oats and Gatorade.
During her visits, Nooyi made sure store managers were keeping plenty of inventory on the shelves. She even assessed the company’s delivery trucks and their drivers, making sure the vehicles were clean and running well and those operating them were wearing the correct PepsiCo-assigned uniforms — fresh and crisp. […]”
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